Positioning Statement Essay Example for Free

Positioning Statement Essay â€Å"To busy, career oriented professionals who need convenient car services, Pate Car Service is a mobile car service company that specializes in servicing your vehicle at your place of employment or residence, giving you the ability to spend more time being productive at work or spending time with your family.† My target segments would be men and woman who work a full time job because they are extremely busy and would not have enough time to get their car serviced. Another segment would be to high end neighborhoods, because most people who can afford nice homes work a lot of hours. Often times those whom reside in high scale neighborhoods have two working adults in the household. This would mean they do not have a lot of time on their hands and would want to maximize their down time with their families. I would also target people who were making high salaries. People making high salaries are great at time management and would realize it is not cost effective to take time off work to get their car serviced. If someone could come to their place of employment and service their vehicle, it would be more practical. My value proposition would be more for more. I believe this would be good because of the target market. By targeting those individuals who have high salaries and work full time jobs, they would pay a little more money for the convenience. They would have the most need for a mobile car service company and could afford it.

Anthrax Vaccination :: essays research papers

The anthrax vaccination is the only known defense available for United States Troops against the deadly anthrax virus. Many experts have said it is not effective against inhalation anthrax. Studies have not been conclusive in their findings. The chance of living if you have received the anthrax vaccination seems better. More studies should be conducted outside the Department of Defense, with their cooperation, before the process to vaccinate troops continues. Anthrax is a disease normally associated with plant eating animals (sheep, goats, and cattle) caused by the bacterium Bacillius anthracis. It is now controlled through vaccination programs throughout the world including the United States. Human infection with anthrax usually results from contact with infected animals or products. Anthrax was discovered by Robert Koch in 1876. An effective vaccine for animals was developed in 1881 by Louis Pasteur. In humans, the disease appears in both external and internal forms. The external form is contracted through cuts and breaks in the skin. The internal form is caught by inhaling anthrax spores, which invade the lungs and intestinal tract (Funk and Wagnalls New Encyclopedia, 1996). Russian scientists have created a new form of the anthrax virus by genetic engineering. Col. Arthur Friedlander , chief of the bacteriology division at the U.S. Army Medical Research Institute states, †The evidence that they presented suggested that it could be resistant to our vaccine† (Riechman, Army Times 03-09-98). When anthrax is used as a biological weapon, people become infected by breathing the spores released in the air. Anthrax is 100,000 times deadlier than the deadliest chemical warfare agent. It is the preferred biological agent because it is easy to produce in bulk and the materials are low in cost. (B.D.Hawkins,Army Times) Dr. Jose Ramero Cruz, of the World Health Organization states,†Because anthrax spores are resistant to dryness and heat, they are relatively easy to grind and store†. U.S. officials say that as many as 12 countries including Russia, Iraq, and North Korea, have established capabilities to produce and load deadly anthrax spores into weapons (D.Funk, Army Times, 3-19-98). An anthrax loaded scud missile could kill 100,000 people in an urban area according to a 1993 study, â€Å"Proliferation of Weapons of Mass Destruction: Assessing the Risks†, (J. Erlich, Army Times, 9-8-97). No country is known to have released the biological agent during wartime. Anthrax has the potential to cover large areas of the battlefield. It is not known what branch of service, front line, or rear area troops would be at greater risks. Defense Secretary William Cohen stated, â€Å"Anthrax is the poor man’s atomic bomb† (D.

Kallipolis: the City of the Ideal

Around the time of 380 BCE, a philosopher by the name of Plato wrote one of his most famous works: The Republic. Within the text of this dialogue, Socrates and his fellow conversationalists discuss a morally and socially sensitive issue: what, per se, is justice? Throughout the work, there were several definitions ranging from â€Å"the power of the strong† to â€Å"rewarding good and punishing evil. † To help bring clarity to their discussions, Socrates proposes that in order to discover justice as a concept, they must apply it holistically as opposed to an individualistic, circumstantial criteria.In order to accomplish this, the group imagines what the ideal city would be like. In this ideal place, there would be three classes of people (producers, auxiliaries, and guardians) which would told they have have a corresponding metal which makes up their soul. Bronze for the producers, silver for the auxiliaries, and gold for the guardians. Each class would be determined b y individual merit in accordance with what tasks they best perform. For example, if a man is best at digging ditches he will dig ditches for the rest of his life.Additionally, the members of one class can only produce children with members of the same class. The citizens of this city (a total of around 30,000 individuals) would all share wealth, food, and shelter communally. Several core virtues such as wisdom (through the guardians), courage (through the auxiliaries), and moderation (through all classes dwelling together peacefully) will be emphasized to help preserve justice. Socrates emphasizes that the goal is to make a city as good as possible so that the populace is as content as possible.The end-goal is not just to make one person as happy as possible. As a pupil of Socrates, Plato's construction of this ideal city, named Kallipolis, was much more than hypothesizing about mortar and stone. For Plato, Kallipolis was meant to reflect two drastically different things on two tota lly different levels. On the baser level, Kallipolis' inclusion of human virtues just as justice and moderation mirrors the individual. On the other side, Kallipolis also represents the entirety of the cosmos with its realm of infinite possibly and wondrous ideals.To Socrates and Plato, this city was a sociopolitical organization which allowed citizens to achieve their potential, serve the state, and live according to the absolute truths which govern our existence. Unfortunately, the ideal Kallipolis is just that: an ideal. It may be all well and good to construct an ideal city in the mind, but unfortunately this utopian system lacks a firm foundation in reality. Kallipolis is a utopia: an imagined society put forward by its author as better than any existing society, past or present.Specifically according to Plato, Kallipolis is not just a better city, but rather is the best city. This makes creating Kallipolis impossible because there was nothing to from the real-world to model it self after. This is what makes construction of a place like Kallipolis to hard to even pragmatically imagine. It is not that obscure for one to even assume that in actuality, Plato never meant for Kallipolis to be a reality, but rather to have it serve as a goal for other poleis or nation-states to model themselves after.Plato planned for the society described in his Republic to not just be a utopia, but to rather be the best utopia, making this ideal even more difficult to properly realize. If one were to look into his work, one would certainly see that Plato never advocates revolution or legislation to bring his Republic into existence. On the contrary, Plato knew that Kallipolis was an impossibility and that the Republic would only live on in the minds of those who read his works.His message was that if all individuals (be they king, peasant, or representative) were just, the ideal city would exist. Thus, people must strive on their own to better themselves if they ever wish to b ring about a better society overall. This is the beauty of Plato's theorem: it is impossible for this utopia to fail because this city is only actually meant to exist as the hypothetical dream of an aging philosopher. Because of this, Kallipolis was able to evade some of the stubborn realities existent on Earth.The purpose for this city is not necessarily to exist, but rather to be the ideal which the contemporary cities (such as Athens or Sparta) and the ruling bodies (the people or the aristocracy, respectively) may be judged. Instead of looking at other countries, cities, and nations which dwelled in the real world to compare one's city to, Plato thought it would be best if a city was compared to the ideal, Kallipolis. Even in modern times, Kallipolis is a suitable standard concerning how a society made of of many different factions can live harmoniously.Personally, it is my viewpoint that this city is just for a community, but unjust for the individual. For this, I would not wan t to live in a governing system such as this. It is reasonable to assume that Plato's city might not be so â€Å"ideal† in the 21st century world of digitalized information and civil liberties. Through a primitive eugenics program, avid informational censorship, and telling a â€Å"noble lie,† Kallipolis' people do not so much choose what they wish to accomplish as much as they are conditioned to perform what tasks must be done.The individual rights of the people are cast aside for the sake of the â€Å"greater good† in a very utilitarian system which contains a harsh pragmatism in its application. One needs to look no further than Nazi Germany, Socialist Russia, Fascist Italy, or Communist China to see the problems with this worldview and the mindset it supported. The end game for Plato's Republic is not so much to have citizens who ponder life's deeper meanings, but to rather have mindless drones performing the tasks they were instructed to do.Yet even with th ese numerous infractions against the core of humanity, the ruling body of Kallipolis is incredibly legitimate. The guardians (who are more than qualified for their positions) rule both effectively and efficiently for the sake of the nation-state. Overall, they provide the proper protection for their people and preserve their well being. The guardians attempt to honor the welfare and well-being of all citizens by promoting justice, striving for class harmony, and defending their people within the walls of their ideal polis.However, the flaw lies not in the people themselves, but rather in the system they were placed into. After all, such a sense of loyalty to homeland is desirable, but the system's cost to individuality and free will is simply too much. All Men have certain rights ordained to them at birth by nature (or whichsoever deity a people worships) which include a right to life, a right to liberty, and a right to property. Socrates' and Plato's Kallipolis strips away its citi zens' rights to such things, such as when it dictates an individual's lot from the beginning.First, a person's life will be channelled into one of three categories. Second, (and based on the category) that person will instructed only on what they will be doing the rest of their lives. Finally, he or she will share all personal possessions with others, losing a sense of identity one moment at a time. Kallipolis, with all of its peaceful and harmonious benefits, eliminates certain rights which were made self-evident long before Socrates or Plato ever lived. The elimination of those rights is unacceptable and ought not be tolerated.

The Age of Chivalry - 814 Words

What was the middle ages in Europe like? Well, a man named Charles T. Wood wrote about it in a book called The Quest for Eternity: Manners and Morals in the Age of Chivalry. In this book, it is divided into four sections: The formation of Medieval Europe, The Age of Expansion, The Apogee and Hard Times and the Chivalric Afterglow. This book contains the living conditions of peasants, the church and the aristocrats. It also includes agricultural revolution such as the invention of the heavy plow and it looks over the fall of the Romans, the Crusades and lastly a time before the Renaissance. The following review of The Quest for Eternity: Manners and Morals in the Age of Chivalry by Charles T. Wood will include a summary of the book and a review. To start off, there is a prologue, which reviews the years before the year 1000. It talks about the Germans, The Roman heritage, Christianity, and the Trinity. This prologue was to show if Charlemagne was successful or not. As the book continues to a time around Strickland 2 1000, Wood’s description of the peasants was well done; the reader will get as accurate a picture of the peasants and their life style. Also, the role of the church is clear and its function in making life a little bit easier to live. Religion meant a lot in the middle ages, especially Christianity. Their devotion to this religion helpedShow MoreRelatedEssay about Chivalry in the Middle Ages: Illusion or Reality?1922 Words   |  8 PagesThe ideals of chivalry are inextricably linked with the medieval period, and even today it is an ideal we still pay lip service to. Many historians however have questioned whether the knights and nobility of the time actually took it any more seriously than we do. Johan Huizinga described it as â€Å"a cloak for a whole world of violence and self-interest† , an â€Å"illusion of society [that] clashed with the reality of things† , and in our rather cynical age, this is probably the predominant view of theRead MoreThe Code of Ch ivalry Essay1032 Words   |  5 Pagesmotto of chivalry is also the motto of wisdom to serve all, but love only one† (Balzac 1). During the Medieval Age, there once existed a moral system that introduced a set of conducts such as, virtues, honor, and courtly love. This was known as the Code of Chivalry. These codes where available and practiced in knights daily life. The idea of chivalry is extremely valuable to the people, that even everything a knight wore symbolized something valuable or unique. In other words, chivalry was no gameRead MoreEssay on The Medieval knight and Chivalry1383 Words   |  6 Pages The Medieval Knight and Chivalry The Medieval knight followed a strict and detailed Code of Chivalry, which dictated his lifestyles and actions throughout the medieval ages. A man went through a lot to become a knight. The training took years and it was very tedious at times. â€Å"The obligations of knighthood were so heavy that sometimes squires refused knighthood and remained squires all their lives†(Buehr 33). After all the years of training, one day made it all worthwhile. The knighting ceremonyRead MoreSir Gawain And The Green Knight1218 Words   |  5 Pages Gawain’s Journey to Meeting the Standards of Courtesy and Chivalry The alliterative poem â€Å"Sir Gawain and The Green Knight† is a story of bravery, yet fearfulness of a young knight and his willingness to stand up out of respect for his king. This Middle Age poem, originated in the late fourteenth century by an unknown author called Gawain’s poet, follows the journey of King Arthur’s nephew, Sir Gawain. Sir Gawain is a knight for the royal court during the time and when the Green Knight questionsRead MoreChanges to Knighthood throughout the Years942 Words   |  4 PagesThroughout the years knighthood has changed depending on what the people need and expect during that time period. They also vary on their manners, duties, ages, and skills. Kids start training since the age of seven, especially if they want to be in the arms profession. Start out by serving their fathers, around the age of 12, they then move onto serving the house receiving more advanced instructions in military subjects and morals. The original medieva l nights were originally servants who keptRead MoreThe Ideals Of Knighthood And Chivalry946 Words   |  4 PagesThe Development of the Ideals of Knighthood and Chivalry in Medieval Europe Centuries after the fall of the Roman empire and decades of invasion and violence by the Vikings, North Africans and Magyars, had resulted to a turbulent and violent period spanning several generations in Europe. From this unstable period a warrior society that revolved around castles and rule through arbitrary violence emerged throughout Europe as feudalism. The conflict of outside forces caused a revolution of public justiceRead More##arison Of Chivalry In Terry Gilliams Monty Python And The Holy Grail1412 Words   |  6 PagesIn Beowulf, Beowulf embodies chivalry in his quest for treasure and riches to sustain his kingdom. In Terry Gilliam’s Monty Python and the Holy Grail, the Black Knight embodies chivalry by manning his post at a bridge and protecting it. Despite their different motivations for being chivalrous, both Beowulf and the Black Knight demonstrate how chivalry is unsustainable due to its insatiable demands. To defend my thesis, I will be discussing how each te xt defines chivalry, how the characters in theirRead MoreThe Dark Ages : A Visual And Metaphorical Statement1157 Words   |  5 Pages The Dark Ages has been described as both a visual and metaphorical statement to sum up the years beginning around A.D. 450 and continuing until A.D. 1000.At this time, the Roman Empire did not have an emperor. Collectively, this time period is more popularly known as the middle ages and the common topic of significance is the monasteries and the shift in the church’s focus. Even scholars are truly grasping this concept less and less as the years go on. The term â€Å"Dark Ages† has become too negativeRead MoreThe Middle Ages : Sir Gawain And The Green Knight1742 Words   |  7 Pagesâ€Å"The Middle Ages designates the time span roughly from the collapse of the Roman Empire to the Renaissance and Reformation† (â€Å"The Middle Ages†). Sir Gawain and the Green Knight was written in the thirteenth and fourteenth century, along with Morte D’Arthur. Both medieval epics exemplify bravery and courage as their themes. â€Å"The only universal European i nstitution during the Medieval Era was the Catholic Church which had all the local power within the local bishops† (Sagona). The church saw itselfRead MoreChivalry Essay1077 Words   |  5 PagesLiterally, chivalry means, â€Å"The sum of the ideal qualifications of a knight, including courtesy, generosity, valor, and dexterity in arms (Random). Chivalry is most known from the middle ages; the time of the knights and kings. There was even something known as the knight’s code of chivalry. All knights were to sympathize with the elderly and the orphans, never accept a reward, always fight to help others, always obey authority, protect their fellow knights’ honor, compete against unfairness,